April Reed Crews has spent nearly two decades helping individuals and families prepare for retirement — one of life's biggest transitions. She specializes in personalized financial strategies built around income planning, Social Security optimization, asset management, and tax-efficient legacy planning.
April's career in financial services began in 2007, and she has worked closely with retirees across the greater Gwinnett area ever since. Reed Financial Group was founded by her father in 1979, and April continues that legacy today, serving the community with honesty, care, and an unwavering commitment to doing what's best for every client.
As a fiduciary, April is legally and ethically bound to act in her clients' best interests — a responsibility she carries out with integrity and transparency.
She is one of fewer than 300 Ed Slott Master Elite IRA Advisors nationwide, having trained under Ed Slott & Company since 2010, and holds the National Social Security Advisor Certification, an achievement earned by just over 550 advisors nationwide.
For April, the relationships are the best part of the job. She's passionate about guiding clients through life's transitions — particularly surviving spouses and families navigating difficult financial decisions during emotional times. That human connection is what drives her work every day.
Outside the office, April spends time with her husband and daughters, coaches softball, tends a hydroponic garden, and volunteers in the community.
Registered Investment Advisors and Investment Advisor Representatives act as fiduciaries for all of our investment management clients. We have an obligation to act in the best interests of our clients and to make full disclosure of any conflicts of interests, if any exist. Please refer to our firm brochure, the ADV 2A item 4, for additional information.
Membership to Ed Slott’s Master Elite IRA Advisor Group™ was granted on (insert date received). Ed Slott’s Master Elite IRA Advisor Group™ is solely an indication that the financial advisor has attended training provided by Ed Slott and Company, maintained an Elite IRA Advisor Group membership for two or more years, passed bi-annual examinations on material covered at conferences and in webinars and met other membership requirements and does not constitute an endorsement of any kind. Ed Slott’s Elite IRA Advisor Group™ members pay a fee for the educational programs that allow them to be included in the Ed Slott’s Elite IRA Advisor Group™. Membership does not guarantee investment success.
The National Social Security Advisor Certificate denotes advanced education, knowledge and training in the Social Security program. The National Social Security Advisor (NSSA) certification is obtained by completing eight hours of course work and passing a certification exam. Certificate renewal requires sixteen hours of biennial continuing education and payment of a fee. The NSSA certification is not affiliated with or endorsed by the Social Security Administration or any other government agency. More information regarding the certification can be found at https://nationalsocialsecurityassociation.com/become-an-advisor/.