Abby Reed is passionate about helping individuals and families create long-term, personalized financial strategies that bring clarity, confidence, and peace of mind. She takes the time to understand each client’s unique concerns, goals, and values because no two financial journeys are the same. Together with her clients, she builds plans designed to grow and protect wealth while supporting the life they want to live.
Abby grew up in the business her father founded in 1979 and is proud to be part of the next generation continuing that tradition. Joining her family-owned and operated firm gave her a deep appreciation for the values Reed Financial Group is built on: trust, transparency, and truly knowing each client. With more than 40 years of service behind the firm, Abby brings a time-tested perspective to modern financial planning. This background has given her a deep understanding of complex financial needs and how to address them with care and precision.
As an Investment Advisor Representative, Abby holds a fiduciary responsibility to act in her clients’ best interests, a responsibility she takes seriously and with great pride. She is also one of fewer than 300 Ed Slott Master Elite IRA Advisors nationwide, continuously training under Ed Slott & Company to stay current on ever-changing retirement distribution rules and tax strategies.
Abby earned her BA in Finance from Kennesaw State University and continues to expand her knowledge to better serve those who trust her with their financial future.
Outside of work, Abby can be found cheering on the Braves, playing softball, or giving back through animal rescue organizations. She lives in Buford, Georgia with her two rescue dogs, who keep life interesting and full of joy.
Registered Investment Advisors and Investment Advisor Representatives act as fiduciaries for all of our investment management clients. We have an obligation to act in the best interests of our clients and to make full disclosure of any conflicts of interests, if any exist. Please refer to our firm brochure, the ADV 2A item 4, for additional information.
Membership to Ed Slott’s Master Elite IRA Advisor Group™ was granted on (insert date received). Ed Slott’s Master Elite IRA Advisor Group™ is solely an indication that the financial advisor has attended training provided by Ed Slott and Company, maintained an Elite IRA Advisor Group membership for two or more years, passed bi-annual examinations on material covered at conferences and in webinars and met other membership requirements and does not constitute an endorsement of any kind. Ed Slott’s Elite IRA Advisor Group™ members pay a fee for the educational programs that allow them to be included in the Ed Slott’s Elite IRA Advisor Group™. Membership does not guarantee investment success.